Social Media – The Next Great Advertising Channel?

With therefore much interest in how social networks work, one begins to wonder if there is advertising potential within these social networks?

I have been watching social media for quite a while now. In-fact I’m a part of various social network web sites including http://www.myspace.com/ and https://www.linkedin.com only…

There has been a virtual explosion of social-networking sites in the past year or two. Even the people like Google, Yahoo and MSN are becoming into it.

With so much curiosity about how social networks function, one begins to wonder if you have advertising potential within these social networks?

I have been watching social network for some time now. In reality I’m a member of numerous social-networking web sites including https://www.linkedin.com and http://www.myspace.com/ merely to name two.

I joined partly because I wanted to see what they were, but more to the point to see on SEM what influence social networking might have in the coming years.

I’ve been a member of numerous ser-vices for a while and the reach these sites have is incredible.

As an example, from my LinkedIn network of eight people I’ve an expanded network of over 12,600 people. Navigate to this link the internet to check up why to ponder it.

That is amazing – I am just a click or two away from close to 13,000 other people who share my related interests ranging from what I like to watch o-n TV to work I could provide for them.

Through my connections and their connections, I’m attached to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing opportunities exist for Social Networking?

Well, let’s take a look at MySpace.

MySpace is one of many top sites on the net today. It racked up 9.4 billion page-views in August 2005 (significantly more than Google) and new customers are signing up at-a mind-boggling rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old would go to manage their electronic life. I-t allows people to post pictures of themselves and their friends, create a website, list a common bands, view and share videos, suggest activities to do and lists a set of people they consider friends. It’s on this ‘Friends List’ where a lot of the opportunities lay.

All forty million-plus people of MySpace possess a friends page that lists people that person views their friend. This can be a listing of individuals who they are interested in speaking with and about, along with hearing from on a regular basis. After you put somebody as your friend they can send you messages, comment on your photos, read your websites, as well as leave messages that you can then share with others. This is an opportunity for immediate feedback about you.

The capability to include friends to your site is key for marketing to MySpace customers. Based on Courtney Holt, head of new media and strategic advertising at Interscope Records, ‘This technology is growing up without having ever observed programmed media. ‘They do not think in terms of the album, and they don’t think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and of-course MySpace.

You can view how this might grow.

Let us say you produce a MySpace account to fairly share your service or product. You blog about it and look for the others that will share your interests.

After this you invite them to be your friend. If they become a friend you begin your ‘comfortable offer’ selling your solution in their mind.

They start blogging and sharing it, as they grow to appreciate it. Soon thousands or even thousand of individuals are talking about you and your product or service.

Do not think this will work?

I want to give some examples to you. There are numerous companies who’ve gotten their start MySpace. By simply hosting a number of their music o-nline and blogging about them-selves they created a following. Soon they’d report deals and contracts arranged.

Naturally to utilize ser-vices like MySpace you’ll need to have anything this marketplace needs. If you do not then you probably shouldn’t put a lot of energy into MySpace.

But that will not mean other social-networking opportunities ought to be overlooked. As I mentioned above, LinkedIn is more of an expert introduction service. If your product or service meets here then by all means examine it further. Discover more on this partner article directory by clicking team.

And there are others as well. Ser-vices for example Flickr, Yahoo!s MyWeb, http://del.icio.us and more.

So if you have ever wondered what other online options might be out there, consider social media. It may be another great online-marketing channel..Leon Puhachevsky